top of page
  • Writer's picture


Updated: Apr 28, 2022

“I remember when beats sold for more … A lot More ..”

Chapter 1

"I remember when beats sold for more….. A Lot MoRE!! I will never forget the day when I was 16 and a aspiring Rap Artist, Whil

e in a recording Studio in Cleveland Ohio, I asked a Producer how much he charge for beats. He replied $1,600 and this was in the 90’s.”

This was no normal Studio, as you would see today. This studio was Ran by the Late Gerald Levert and Mike Chapman both reputable people in the music industry.

They had hit music on the charts, I could hardly afford the studio time there, and even studio C was expensive.

Studio C had a limited amount of gear and operated off of a 8 track Tascam. The other studios within the building A & B had ADAT(s) , SSL Boards and hella outboard gear .

Eventually I started making my own beats and after a while other artists wanted my beats as well not to mention recording sessions. I started with Cool edit Pro which later turned into Adobe Audition but even before that I had a four track recorder. The Beat Machine was the classic

Sp1200 and Ensoniq EPS.

So I started selling Beats for $100 and studio time for $50 per session. I could have sold my beats for a lot more at that time however my clientele consisted mainly of people (Artists) I personally knew.

The average cost for an underground beat then was about $500. Of these sales, 95% were made without contracts; Instead sales took place on the basis of mutual respect.

Unlike now at that time and then late 90s everybody didn’t have a beat machine or an instrument to make create beats this could account for the factor of why purchasing beats were more expensive then as compared to now. The digital age Ushered software that replaces large outboard equipment with VST‘s and DAW‘s.

The equipment used back then cost more for the simple fact that you could not just simply download it. The Popular machines used to make beats then were the SP 1200 and the MPC 60 and MPC 2000.

Using software such as cakewalk made it possible to chain a multitude of instruments together by way of midi. Cakewalk acting as a sequencer sent messages to each instrument for the task to be performed. Today thousands of dollars worth of equipment can be replaced with just one program such as FL studio formerly known as fruity loops.

Producers at first glance benefited from the advancement of technology.

As technology advanced so did the Musical Instruments. Now VST (Virtual Instruments) replace entire racks of outboard gear.

It took a little time to fully convert musical instruments to the digital platform, with the most difficult being percussion and wind instruments. The first part of the problem was the sampling of analog sound, but as A/D converters started to advance, higher quality and richer sounds pursued. Now in the present day and time you will hear digital music day in and day out, in fact it’s a good chance that you may not hear any analog music all day. (Chap3 )

Fast forward to today with the advancement of technology, it has become a lot easier for people interested in making beats to do so. Even if they can’t afford the software its possible to just download free copies of the software, illegal copies of course. Now the game is saturated and everybody’s making beats and at present time its safe to say that there are probably as many beat makers than there are recording artist.

Now within this saturated market the price of the beats went down. Now Beats Lease as low as $25 per beat. Of course it will be said that the same beat can be leased multiple times at $25 but it still does not add value to the beat in the long run of passive income. As times change and genres change styles of beats will change as well. So the popular beat collecting passive income on YouTube or streaming service today might not do as well in the future.

However, all of this means nothing if the proper credentials are not attached to the song or a beat. The most common way to shop for beats today is YouTube. Once a beat is found it is downloaded from YouTube and then it may or may not be used or purchased officially. You can’t stop anyone from downloading your beat from YouTube, then head to the studio and record over it for free. This also took away value from selling beats for more money.

Another problem arises when multiple people lease a beat, then attempt to monetize it by way of a streaming service or digital distribution platform. However when the song is checked for ownership, many times the asset credit is being applied to the wrong Artist due to this mix-up. This is a problem that selling your beats as a NFT can solve.

For a Free Download of this book click here :👇🏾

37 views0 comments

Recent Posts

See All


Rated 0 out of 5 stars.
No ratings yet

Add a rating
bottom of page